Carson Ellegaard posted an update 6 months, 4 weeks ago
Local search engine optimization or local SEO is one of the latest trends in search engine marketing. In Google terms, it is a method for improving the rankings of a site or a page in the search results of the popular search engine called Google. What makes it different from other local SEO methods is that it makes use of the local area or geography when evaluating a site’s potential to draw visitors. This technique, more aptly called geographic targeting, relies on the use of geo-local link building instead of relying on SEO techniques that are more generally applied and rely on general web content optimization. The end result is that this form of local SEO is focused on the specific location of the user within a specified geographical area.
So how do you master the art of optimizing a site for your local search and what do you need to know about it? If you are a beginner to online marketing, the first thing you have to understand is the difference between search results page one (SERP) and SERP two (of which SERP one is the final result of the organic ranking algorithm conducted on the pages of your website). The purpose of both SERPs is to display search results based on the keywords used by people when looking for specific information. Of course, there are other factors involved in the rankings of individual pages. However, the major factors driving ranking pages one and two are still the same: content quality, inbound links, and keyword relevance.
As compared to traditional seo strategies, there are still a lot of challenges standing in the way of using Google Places for local listings. However, as Google continues to improve the system that they use for local listings, things are getting better. You can still rely on traditional seo practices and continue to optimize your website/page on Google for the top keywords related to your business.
One challenge for you is getting rankings for long-tail keyword phrases. Many websites have tried to incorporate long-tailed keywords in their URLs and Google, though they claim that this practice is no longer effective, hasn’t issued any statement declaring this yet. In addition to the long-tail keyword issue, many websites rank well in the organic rankings but have minimal traffic because of other reasons.
Google’s new approach towards local seo has changed the way how companies approach their SEO needs. To get high rankings on Google, companies need to adopt the new SEO best practices such as directory submission, providing internal pages, optimizing content, and updating the site with fresh contents all the time. While this may seem daunting for a company or an individual, it’s not as big an ordeal as you may think and if you get set-up and stick to the new SEO guidelines, you’ll see Google giving you positive results in the rankings of your page.
Now let’s talk about the benefits of this new approach in comparison with more traditional SEO techniques. First, Google has acknowledged that users who type in a location rather than a city or town will be much more interested in your product or service. Google has therefore developed a feature in its local search queries that lets users specify whether they want to view businesses within a certain geographical area or not. With this new feature, you’re assured that users searching for your products will also be interested in your business as well. This shows that your target market will be able to reach you through your Google local search queries.
Users searching by geo area will find your webpage more often because they’ll also be looking for businesses within that area. In effect, you won’t have to waste time trying to attract users who’ve searched for your product or services by using other geo targeting features. Furthermore, the new Google local listings will also provide your site with additional benefits. For example, if you have an on-site map or navigation on your website, users searching by geo area will be able to see this map along with their search results, and they may even be interested enough to click on your link to find out more about your company.
If you’re looking for some great Google local search queries that will help you improve your website rankings, check out the webmaster forums. These are excellent resources for webmasters to share links and discuss strategies for improving Google rankings. If you share useful tips or tricks you can even win some cool prizes. Good luck with your Google local SEO strategy and all your optimizing tasks!